aigent
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What we do

Service

From strategy design to web production, ad and social media operations, and building your team

Overview01 Strategy Consulting02 Marketing Operations03 Web Production04 DX Platform05 In-house EnablementProcess & Terms

Overview

Decide. Drive. Support. Hand over.

Everything starts with strategy consulting. We look at the market, the competition and the numbers to decide what should be done, then execute only what is needed.

Step 1

Decide

01 Strategy Consulting

Decide by the numbers what to invest in and what to stop.

Step 2

Drive

02 Marketing Operations03 Web Production

Increase inquiries and applications through ads, social media and your website.

Step 3

Support

04 DX Platform Development

Bring customer, project and recruiting data, and performance measurement, onto one platform.

Step 4

Hand over

05 In-house Enablement

Get things running without us, and hand them over to your team.

01 / STRATEGY

Strategy Consulting

Analysis of the market, competition and search demand, and design of investment allocation

Get the initial direction wrong, and every yen spent afterward is wasted.

We analyze the market, competition and search demand in numbers and decide what to invest in and what to stop, covering both customer acquisition and recruiting. You can also use us as a second opinion on proposals from agencies and production companies.

Challenges we address

  • You want to grow revenue but don’t know where to start
  • No one in-house can judge whether your agency’s or vendor’s proposals are right
  • Customer feedback and market data aren’t in a form you can use for management decisions
Strategy Consulting
What’s included, process and terms

What’s included

  • Analysis of the market, competition and search demandYour position, competitors’ digital initiatives, and return on investment by channel
  • KGI/KPI design and investment allocationWorking backward from your break-even line and customer lifetime value
  • Execution roadmapPriorities, schedule and budget allocation for each initiative
  • Monthly review (for ongoing engagements)Checking the numbers and correcting course

Deliverables

  • Strategy report (market analysis, competitor benchmark, KPI design)
  • Execution roadmap
  • Monthly review report (for ongoing engagements)

Terms

Type
Quasi-mandate agreement (time-based)
Term
One-off engagements are possible; for ongoing work we recommend a minimum of three months
Timeline
Two to four weeks from analysis to strategy proposal

Process

STEP 1DiscoveryWe learn about your business, customers and current numbers, and frame the key questions based on a quick analysis
STEP 2AnalysisWe analyze the market, competition and search demand with our proprietary framework
STEP 3Strategy proposalWe present investment allocation and a roadmap
STEP 4Into executionExecution through 02–05, or course correction through monthly reviews

FAQ

  • Q Can we engage you for strategy only?A Yes. Because strategy only creates value once executed, we also present a proposal that covers execution alongside it.
  • Q Can you assess whether our current agency’s proposal is sound?A Yes. As a second opinion, we evaluate the proposal and the operating results in numbers.
Get in touch

02 / MARKETING

Marketing Operations

Ad operations and social media support

We choose channels and budgets by working backward from your break-even line.

We cover every major advertising channel for customer acquisition and recruiting, including Google, Yahoo! JAPAN, Meta, TikTok and Indeed. Results are always visible on a dashboard, and we propose improvements without waiting for the next regular meeting. We also support social media operations with our proprietary LOCAL framework.

Challenges we address

  • ROI is poor and you can’t tell whether your agency’s explanations hold up
  • Separate agencies for acquisition and recruiting make management cumbersome
  • You want to start on social media but can’t decide what to post
Marketing Operations
What’s included, process and terms

What’s included

  • Ad operations (acquisition, recruiting, branding)Google, Yahoo! JAPAN, Meta, TikTok, Indeed and more
  • Performance dashboard and ongoing improvement proposalsAds, website and social media managed under one KPI tree
  • LOCAL social media supportContent themes, planning and scripts, interview and shoot design, pre-publish review, monthly reports
  • Local SEO (Google Business Profile) optimization
  • Landing page and website improvement proposals based on ad data

Terms

Type
Quasi-mandate agreement; media costs billed at cost
Term
Contracts available from a single month; we recommend three months or more to accumulate data and improve
Timeline
Two to three weeks to prepare the switchover, one to two months until results stabilize

Process

STEP 1DiagnosisA quick review of your accounts, website and social media, with improvement hypotheses
STEP 2Operating designTarget CPA (break-even line), channels and budget allocation
STEP 3LaunchMeasurement setup and dashboard in place, then campaigns go live
STEP 4Continuous improvementMonthly reviews, plus immediate reporting and proposals whenever something important changes

FAQ

  • Q Can you handle both customer acquisition and recruiting?A Yes. Having one partner handle both keeps budget allocation and messaging consistent.
  • Q Can you post on social media for us?A Your team posts; aigent handles theme design, scripts, shoot design and pre-publish review. Primary information lives on the ground.
Get in touch

03 / WEB

Web Production

Corporate, recruiting and service websites and landing pages, plus maintenance

We design for whether inquiries and applications increase, not for looks.

We handle everything from search demand analysis and information architecture to design and implementation. After launch, a monthly maintenance plan covers updates, security, measurement and improvement proposals, and monthly reports and review meetings keep the numbers moving. We don’t build and walk away.

Challenges we address

  • You built a website, but it doesn’t generate inquiries
  • Quality varies depending on who is assigned at the production company
  • No post-delivery support, so improvements have stalled
Web Production
What’s included, process and terms

What’s included

  • Website productionCorporate sites, recruiting sites, service sites, ad landing pages
  • Improving or relaunching existing sitesPage consolidation, user-flow and conversion-rate improvement, server migration
  • Maintenance and operations (monthly)Updates, security, measurement, improvement proposals, monthly reports, review meetings
  • On-page SEO
  • Banner and video productionVideo produced in collaboration with partners

Terms

Type
Contract for work for production; maintenance after launch under a quasi-mandate agreement (monthly)
Timeline
Two to four weeks for a landing page, one to two months for a corporate site
Updates
After launch your team can also make updates through the CMS; the scope of updates is agreed at production time

Process

STEP 1RequirementsA questionnaire and search demand analysis define the objective and target audience
STEP 2Information architectureSite structure, user flows and the role of each page
STEP 3ProductionDesign, implementation and revisions; security checklist reviewed before launch
STEP 4MaintenanceContinuous improvement through the dashboard and monthly reports

FAQ

  • Q Can we ask you to improve our existing site only?A Yes. We first diagnose the current numbers and user flows, and start by judging whether a rebuild is even necessary.
  • Q Who handles the design?A The founder handles information architecture and direction; design is done in collaboration with partner designers depending on the project. The founder is responsible for quality.
Get in touch

04 / DX PLATFORM

DX Platform Development

Bring customer, project and recruiting data, and performance measurement, onto one platform

While information stays scattered, you can’t talk about results in numbers.

When customer, project and recruiting information is split between spreadsheets and email, neither marketing performance nor management decisions can be expressed in numbers. We select cost-effective tools, roll them out in a manageable order, and support you until the front line keeps using them.

Challenges we address

  • Customer, project and recruiting data is scattered across spreadsheets and email
  • You adopted tools, but nobody on the ground actually uses them
  • Everything is outsourced, so neither data nor know-how stays in-house
DX Platform Development
What’s included, process and terms

What’s included

  • CRM/SFA implementationVisualizing and automating the sales pipeline
  • ATS (applicant tracking) implementationManaging everything from application to selection in one place
  • Performance measurement platformA dashboard that views ads, website and social media under one KPI tree
  • Core business toolsEmail, calendar, chat, file sharing
  • User training and adoption support

Terms

Type
Quasi-mandate agreement (time-based)
Scope
You can start with a partial rollout, such as CRM only
Timeline
One to two months per area to implement, followed by adoption support

Process

STEP 1Process reviewWe map how information flows and where it gets stuck
STEP 2DesignTool selection and rollout order
STEP 3ImplementationInitial setup, data migration and user training
STEP 4AdoptionWe check the tools are actually being used and adjust the workflow

FAQ

  • Q Can we proceed without an IT person?A Yes. aigent handles tool selection, setup and training. All we need from you is a clear picture of how your work actually gets done.
  • Q Will you push an expensive system on us?A No. We select tools that pay off for your company’s size and workload. Implementation is never the goal in itself.
Get in touch

05 / ENABLEMENT

In-house Enablement

Getting ad and social media operations to a state your team can run

The goal is a state in which things run without us.

When everything is left to outside partners, know-how doesn’t stay in-house even when results come. We design the in-housing roadmap, measurement platform, manuals and on-the-job training for your staff, and transfer operations to your team in stages. After the handover, we keep checking in through regular reviews.

Challenges we address

  • Everything is left to outside partners, so the know-how behind success never stays in-house
  • You want to bring marketing in-house but don’t know where to start
  • Operations stall every time the person in charge changes
In-house Enablement
What’s included, process and terms

What’s included

  • In-housing roadmapA phased transition plan and team design
  • Operating workflow and dashboard design
  • On-the-job trainingOn your live accounts, handing over the decision criteria themselves
  • Manuals and knowledge baseSo operations don’t stop when staff change
  • Regular reviews after the handover

Terms

Type
Quasi-mandate agreement (time-based)
Timeline
Transition to in-house operation in three to six months
Prerequisite
At least one person on your side who will own the operations

Process

STEP 1AssessmentWe review your team, staff skills and account status
STEP 2RoadmapWe set the order of transition and the target state
STEP 3OJT and platformDecision criteria are handed over in live operations
STEP 4Phased transitionOperations move in-house, confirmed through regular reviews

FAQ

  • Q We don’t have a person in charge yet.A We recommend starting with 02, our managed operations, to get results first, then moving to in-housing once the person in charge is decided.
  • Q Once the transition is complete, are you gone?A We keep checking the numbers and operations through regular reviews, and can switch to a format where you consult us only when needed.
Get in touch

How we work

Process & Terms

From first conversation to kick-off, the process is the same for every service.

STEP 1ConsultationOnline or in person, we listen to your current situation and challenges
STEP 2Quick diagnosis and proposalWe review your website, ads and recruiting, and present the issues and the moves to make
STEP 3Quote and agreementWe confirm scope and team, then sign
STEP 4Kick-offThe founder handles everything from upstream work to implementation

Contract types

Consulting, operations, DX and in-house enablement are provided under quasi-mandate agreements; web production is a contract for work. Maintenance after production switches to a monthly quasi-mandate agreement.

How we think about fees

Fees are quoted once we understand your requirements. If we need to fit your budget, we adjust by narrowing the scope rather than discounting. Spending the budget entrusted to us is never the goal.

Q Can we combine several services?
A Yes. We combine only what you need, for example “web production + ad operations” or “strategy + operations + in-housing.” Because the founder is the single point of contact, there is never a mismatch in direction between services.
Q Are there any geographic restrictions?
A We work with clients across Japan. Meetings are online by default, with on-site visits as needed.
Q Is there a minimum company size?
A No. From companies with a marketing department to those with a single person in charge, we adapt the form of support to your team. Whatever your size, we recommend starting small with only what is needed and expanding as results come in.
Get in touch

Works

Selected Work

Three reasons
clients choose
aigent

  1. 01

    Owner-Led, End to End

    The founder handles everything, from strategy to implementation

    When you outsource to an agency, output quality varies with the account manager. At aigent, the founder personally handles strategy design, proposals, creative direction and day-to-day operations.

  2. 02

    Performance-Driven

    Performance-driven. We don’t build and walk away

    We make investment decisions by working backward from your break-even line and customer lifetime value, and after launch we keep the numbers moving with performance dashboards, monthly reports and improvement meetings. Because your site, ads and social media are managed under one KPI tree, you can see exactly where to act to move the numbers.

  3. 03

    Marketing × Recruiting

    Customer acquisition and recruiting, run on a single design

    Having managed both customer acquisition and recruiting as business functions for SMEs, we now run both in an integrated way for our clients. Both begin with articulating the same “reasons to be chosen,” so we design them together rather than separately.

We use AI as a tool in production and operations, but people own primary research, judgment and responsibility.

Start by telling us where you are today.

After reviewing your website, ads and recruiting, we’ll propose the combination of services you need and the order to start in.

Contact Us